Programmatic, Elevated: Driving Incremental Growth with Attentive, Quality Inventory

Precisely Optimizing Every Stage of the Purchase Funnel

In a fragmented digital landscape, simply reaching your audience isn't enough. Our “Programmatic, Elevated” approach prioritizes quality inventory and advanced attention metrics to ensure your budget works harder, fostering genuine engagement and building stronger brand connections. We move beyond basic viewability to guarantee your ads are not just served, but actively consumed, laying the groundwork for lasting success.

This focus on attention is powered by unrivaled precision targeting. Leveraging robust first and third-party data, we pinpoint your ideal customers across diverse channels, ensuring your message resonates deeply. Our seasoned specialists, fluent in leading platforms like DV360, The Trade Desk, and Amazon DSP, craft campaigns that eliminate wasteful spend. By reaching the right person with the right message across STV, OLV, display, DOOH, and audio, we drive unparalleled efficiency for your media investments, ensuring every dollar spent contributes directly to your objectives.

The ultimate outcome of our Elevated strategy is demonstrable incremental growth. We don’t just chase last-click conversions; we design strategies that add true, measurable value to your bottom line, proving the tangible uplift our programmatic efforts provide. From building brand awareness at the top of the funnel to driving conversions and fostering loyalty at the bottom, our full-funnel expertise ensures consistent results. We meticulously optimize every touch point, transforming potential customers into loyal advocates and delivering sustainable, measurable success for your brand.

Text overlay on a digital background reading: 'Year to date, our team has placed more than $10MM in programmatic media for our clients'.

Amazon DSP Expertise

At Laurel & Grey, we have made significant strategic investments in the Amazon DSP. With over $50 million in media bought across display, online video (OLV), streaming television (STV), and audio, our team possesses a deep understanding of the platform. We are committed to constantly growing our knowledge and leveraging key strategic integrations, including new partnerships with Roku and Disney Ads, as well as their live sports offerings, to deliver cutting-edge solutions for our clients.