Our Work
High-Stakes Execution for Global Icons
and Emerging Disruptors
From managing global ecosystems for the world's largest tech giants to scaling challenger CPG brands and mission-driven nonprofits, we deliver elite execution without the agency friction.
Beyond the
Bandwidth Gap
When a global security leader hit a ceiling with in-house resources, we stepped in as a seamless extension. By leveraging cultural tentpoles and diversifying the channel mix, we unlocked a 30% increase in incremental lift.
Food & Beverage
Launching Sweety’s New Ube Flavor
The Challenge: As a newcomer in the freezer section with a fraction of the budget of established brands, Sweety needed to generate awareness and excitement for its new ube SKU while growing overall brand share of voice.
The Strategy: Collaborated with AAPI influencers to authentically share childhood stories of ube delicacies. Executed a high-reach paid media campaign across Facebook and Instagram.
The Results (30-Day Period):
Reach: Nearly 2 million users on Instagram and Facebook
Engagement: 366K influencer video views on Instagram
Growth: Nearly 3K new social media followers added
Beauty
Helping Smashbox Increase E-Commerce Sales 10X
Challenge: Amid the COVID-19 pandemic, Smashbox needed to replace unique in-store experiences with digital alternatives to drive trial and e-commerce sales for their new Always On Cream Shadow.
Strategy: Partnered with Camera IQ to build an Instagram AR filter for "virtual try-ons".
Strategic Targeting: Used a minimal budget to reach custom and lookalike audiences via Instagram Story video ads with direct "swipe up" CTAs.
Results:
Reach & Trial: Over 1MM users reached and 10K filter trials converted
Performance: Outperformed Instagram benchmarks for CPM, CPC, and CTR
Sales Impact: Saw a 10X increase in e-commerce sales for the cream shadow during the campaign week.